Archive for 'Business'
Morning Meetings Start Your Day Off The Right Way
October 2010
Effective communication keeps a practice running smoothly. When everyone has access to the same information, it increases productivity and promotes staff harmony. On the other hand, miscommunication can wreak havoc on practice operations, leading to high stress and low employee morale. Promoting good communication habits is one of the smartest things an orthodontist can do in his or her practice.
Motivational Interviewing – Are you windy or are you sunshine?
October 2010
What happens between a dentist (or any auxiliary) and an orthodontic patient or prospective patient is shaped by many curious and confounding forces. Confusion between beliefs, actions or words and intent can sometimes be far from what we mean to convey.
Five Steps for Marketing the Ortho Practice
June 2010
What creates a highly successful orthodontic practice? Without question, marketing is a critical aspect. The right marketing systems can increase the number of parents bringing children to the practice for consults, giving you the chance to increase your starts.
Five Key Ortho Practice Expanders & How They’re Critical to Your Future
November 2009
Today, the economic consequences for ortho practices are unavoidable. Everyone is feeling the pinch. Yet, many ortho practices continue to grow and flourish in this economy. How is this possible? These orthodontists understand what grows their practices—Key Ortho Practice Expanders.
Five Key Ortho Practice Expanders & How They're Critical to Your Future
November 2009
Today, the economic consequences for ortho practices are unavoidable. Everyone is feeling the pinch. Yet, many ortho practices continue to grow and flourish in this economy. How is this possible? These orthodontists understand what grows their practices—Key Ortho Practice Expanders.
Leading Your Ortho Practice through Tough Times
June 2009
By now, you’re certainly tired of hearing about the economy. You would much rather see more starts, more referrals and less stress in your ortho practice… and you absolutely could be. But, it depends heavily on one critical factor… your leadership.
Seven Lies Orthodontists Tell Themselves
June 2009
Having little or no business management background, many orthodontists tend to latch onto nuggets of perceived wisdom picked up from colleagues. Unfortunately, many of these “nuggets” turn out to be lies. If acted upon, they can be very counterproductive.
Five Tips For Building a High-Performance Schedule
January 2009
The scene is an orthodontist’s office. The time is now. The location could be anywhere.
Protect Your Profitability with Referral-Based Marketing
January 2008
What’s the best way to protect your practice in uncertain economic times? How do orthodontists ensure a continual flow of new patients and sources of referrals that will help make their practices recession-proof? Implement a consistent referral-based marketing program and you’ll bring in…
