Archive for 'Business'
Protect Your Profitability with Referral-Based Marketing
January 2008
What’s the best way to protect your practice in uncertain economic times? How do orthodontists ensure a continual flow of new patients and sources of referrals that will help make their practices recession-proof? Implement a consistent referral-based marketing program and you’ll bring in…
How Orthodontists Think
January 2008
As an orthodontist, do you play mind games with yourself in the course of each day in the practice? The odds are very good that you do. There’s a good reason why this happens. For other types of professionals, business management is a subject taught in classrooms.
Leadership and Goals for the Orthodontic Practice
September 2007
The best companies are driven by a leader’s vision. The same is true for the best orthodontic practices. What is vision? It means having a clear understanding of what you want to accomplish and where you want your business to go in a specified time period.
Orthodontic Referral-Based Marketing
May 2007
To keep practices strong, orthodontists must have a continual flow of new patients and referral sources. A powerful and consistent referral-based marketing program offers a steady stream of patients and tremendous income potential.
Safeguarding Electronic Patient Records
March 2007
Many doctors backup patient data to tapes or other media and take the backup home for protection; yet most live in fairly close proximity to their offices. So what happens to patient records, and the backup, if a Katrina-level hurricane (or other cataclysmic event) hits their area?
Coaching Your Dental Staff Is Time Well Spent!
June 2006
Hiring a competent dental staff is the number one issue facing dentistry. Competency can be defined in many different ways, but often relates to the skills, interpersonal traits, professionalism, appearance and potential of a new employee.
The Negotiated Bid
March 2006
There are many factors to consider when considering a negotiated bid. Time and money are the biggest factors in deciding whether to go out to competitive bid or negotiate with one contractor. This article is for leased space not for ground up/new construction.
Using Systems to Take Advantage of Orthodontic Success
March 2006
There are many reasons why orthodontic practices are healthy and are poised to stay that way in the future. Outdated systems may be limiting growth in even high-volume orthodontic practices. Such systems must be revised for the orthodontic practice to reach its greatest potential.
Systems in the Orthodontic Practice
October 2005
To ensure that your orthodontic practice performs at its most efficient level, your team needs a game plan to follow. When properly implemented, the game plan ensures that your patients and their families will receive the highest level of orthodontic care and customer service.
